The Pressure of Finding a Specialty

For the past month I've either been asked what my genealogy specialty is, or had conversations with people about trying to find a specialty. At this time I call myself a generalist. Not a very exciting title is it? It just doesn't have that punch that giving a specialty does. I feel slightly panicked and pressured about this.

How does one figure out their specialty or niche? Part of the problem is that I find everything interesting. There are a few topics that I seem drawn to, but I can name a specialist or two immediately off the top of my head for those topics. Shouldn't I find something more unique and not so already done? As you can imagine becoming a specialist in any area takes time and a lot of study. I feel the clock ticking.

So I'm curious... for those reading, do you have a specialty/niche? How did you figure it out? What advice do you have? I would love to hear your thoughts.